There are so many misconceptions about how ads work. You'll learn exactly what they do (and don't do!) and how to use them specifically for your wedding business.
Should you run video ads, single image ads, carousel ads? I'll explain the 3 ad types that work for our wedding business and teach you how and when to use each.
You'll stop being confused and feeling overwhelmed when you learn the seven elements that every ad needs....every time.
Targeting is THE secret sauce that gets your wedding product or service in the feed of engaged coupels. You'll learn how - screen by screen, keystroke by keystroke. Plus, you'll be able to hyper-target certain types of brides and grooms that you serve.
Carousel ads are perfect for weddings because they tell a story, show a series of products or services in an scroll-stopping way. I'll show you how to build carousel ads from scratch.
For many of us, advertising to other wedding pros matters as much as the couples themselves. I'll show you the exact method I use for getting in their feeds. Plus, many wedding vendors diversified to non-wedding clients recently. We'll walk through ways to use your skills and reach new audiences.
Imagine if you could advertise specifically to a leads list, or to people who engage with your Instagram profile or Facebook page. Better yet - to people who've visited your website. That's the power of the pixel and I'll explain it all in easy-to-understand , no-tech-skills-required steps.
What's better than one solid target audience? Multiple solid target audiences. You'll learn how to clone your highest performing audiences.
Testing your ads is the BEST way to improve their performance. I'll teach you how to find and interpret the most important metrics without getting buried in reams of data.
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